March 21 - April 3, 2017

Digital Edition

Professional Profiles


Professional Profile: Sam Berns 2004


  • Title: President
  • Company: First Monroe, Inc.
  • Location: Rochester, N.Y.
  • Birthplace: Rochester, N.Y., 1956

Family: Wife Lauri, daughters Abbey & Marley
College: R.I.T., BS, Accounting, 1980
First job outside of real estate: IBM Corporation
First job in real estate or allied field: First Monroe as a commercial mortgage originator
What do you do now and what are you planning for the future? I plan on guiding First Monroe as we expand our market presence.
Hobbies: Golf and family
Favorite book: “Tick Tock,” Dean Koontz
Favorite movie: “Slapshot”
Person you most admire (outside of family): Wayne Gretzky
Key to success: Treat your clients as you would like to be treated.
If you had to choose another vocation what would it be? Chef